CoachHub: Boost employee engagement, attract talent and prioritize DE&I with coaching

As a global leader in the digital coaching space, CoachHub works to reinvent people’s development to support individual, collective, and organizational transformation. When attending UNLEASH World, CoachHub’s SVP of global sales Juliane Sterzl gave an exclusive insight into how and why coaching can help transform organizations, as well as the DE&I benefits it can bring.

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Generating US$140.4 million in revenue this year and with a global pool of over 3,500 certified business coaches in 90 countries, CoachHub believes that there are a number of benefits to coaching, and therefore offers sessions in over 60 languages.

“One of the key benefits of coaching is to ensure that employees are engaged and feel that they are invested in as part of the workforce,” Sterzl says. “It is incredibly important to make sure that we retain talent and make sure that we continue to attract talent as we continue to grow.

“And coaching can play a vital role in enabling organizations to both attract talent and make sure that we retain that talent as the organization continues to evolve.”

What’s more, CoachHub’s platform enables top-qualified coaches to connect to employees at every stage of their careers – all of which have to be selected by the business’s coach relations management.

This spans individual contributors just starting their careers, first-time managers, or senior management and C-level executives. Additionally, to support the coaching journey, CoachHub facilitates digital coaching sessions online.

How coaching boosts digital transformations and DE&I

Coaching isn’t just key to long-term business success – it also plays a vital role in organizational transformation.

“We are partnering with an increasing number of companies who see the need to engage their talent and their workforce to drive organizational transformation,” Sterzl explains. “And we know that the likes of McKinsey have done research when it comes to effective organizational transformations.

“But the reason for many of these failures is that companies often do not look at people as the key change drivers. So having coaching as part of the mix really helps organizations to drive the behavioral change that is needed to have successful transformational projects that lead to the growth of companies and the future direction that organizations are looking to take.”

CoachHub has since partnered with the likes of booking.com, Virgin Atlantic, and TK Steel, to help drive organizational transformation.

Sterzl explains that a key part of achieving this is to look at the individuals in charge of catalyzing change and ensuring that change is happening. Businesses also need to make sure that they have somebody objective and unbiased to speak to, and to support individuals as part of that change journey that can take place in the form of coaching for the actual leaders.

“This can also take place in the form of coaching for perhaps some of the informal leaders in organizations,” she adds. “So when it comes to the real change drivers within organizations, it’s the individual contributors within teams, who are the influencers and who really make the difference in the organization’s success of the future.”

Speaking of future success, coaching has been found to be a key component in driving DE&I initiatives, especially when it comes to enabling and equipping employees to speak up and make sure that their voices are heard.

“So, what we see in a lot of cases is that certain types of employees, certain groups feel less confident in speaking up and challenging the status quo, and they themselves need a little bit of support when it comes to actually helping to drive that change,” Sterzl says.

She added: “Coaching helps organizations and helps individuals within these organizations feel more comfortable to speak up and to ensure that their voices are heard.”