Don’t overlook Christmas gifts

The ‘Great Resignation’ is real and is showing no signs of letting up.

It is pushing employers to come up with creative ways to retain their staff, including around compensation and benefits.

As we approach the Christmas season, one option that employers should consider is reintroducing holiday gifts for their workers. While 72% of 1,000 US employees surveyed by gifting service Snappy said they didn’t receive a Christmas gift last year, 59% said they are more likely to stay at a job if they received a meaningful holiday gift from their employer.

This is because it builds engagement and loyalty with the employer, and 52% of employees are looking for appreciation and recognition.

Snappy CEO and co-founder Hani Goldstein commented: “This study shows that some organizations still don’t realize how important it is to show appreciation to their employees for all their hard work.

“We see that as a missed opportunity that later on has a big cost.

“A small end-of-year gift to celebrate accomplishments can go a long way and has a huge impact on how employees feel at work and on their future contribution to the company”.

Make sure the gifts are meaningful

However, as the study shows it is crucial that employers don’t just give their workers any old gift – a gift card isn’t going to cut it. Snappy’s research found that 56% either forgot about or lost their gift card before using it.

Instead of generic, it is important that, like benefits, a Christmas gift must be meaningful and personal.

Goldstein noted: “This survey highlights how important it is to give a gift that your recipient will love.

To achieve this, companies can rely on tech vendors, like Snappy or Alyce, that help personalize gifts to the needs and desires of recipients.

“Gift service platforms allow recipients to choose their gift from a curated collection. With Snappy, employers can create fun, customizable gift experiences that make holiday gifts surprising and memorable,” noted Goldstein.