90% of companies don’t personalize employee experience

Employee experience is an incredibly hot topic. As millions leave the workplace, many companies have invested heavily in engaging and ensuring positive experiences for staff.

However, not all investments have been fruitful, and workforce experience platform Applaud has found that a shocking number of industries are not offering a personalized employee experience.

In an attempt to get a better picture of the state of employee experience, Applaud spoke to 198 HR leaders across different industries and analyzed the results in ‘The Digital Employee Experience Trends Report 2022‘.

It was found that HR leaders still have a long way to go to mitigate the risk of high turnover and its associated costs to businesses.

Digital experience findings

The report found that the technology sector paves the way in hyper-personalized experiences, with 30% of companies succeeding in this mission.

However, this of course leaves 70% of technology companies missing the mark; this rises to a much more concerning 90% across all sectors. In fact, 63% of organizations went as far as to reveal that they offered no individual personalization in their workplace digital experience whatsoever.

It seems that companies are struggling in the face of technical changes and challenges. 48% of organizations are unable to update their HR portals without support or developers, and only 31% can update specific areas independently of IT or developers.

Fortunately, technology could, ironically, have the answer to HR leaders’ technical woes. The adoption of low and no-code applications is opening the door to non-technical staff and enabling them to alter and update systems with minimal hassle.

Speaking about the overall results of the report, Peter Wallace, the managing director of HR solutions at Capita, said:  “Consumerism of the employee experience and a digitally mature workforce, are all challenging organizations to think differently about how to achieve efficiencies.

“Smart organizations realize that a workforce engagement strategy is built on doing the basics brilliantly. The employee experience of key events such as joining, being promoted, and even payday, should be effortless and efficient.

“Personalization is vital: one size does not fit all. The use of AI in the HR process can help embed this.”

Applaud’s co-founder and CTO Duncan Casemore noted: “The past 18 months have seen the world of work evolve.

“It’s become one where hybrid and remote working have rapidly become the norm and where everything now revolves around the experience you provide your employees.

“As their wants and needs continue to develop businesses need the right technology in place to provide hyper-personalization.

“HR leaders must be able to act with agility and proactivity when it comes to communicating with and updating employees over the coming year.

“The ability for HR teams to deliver personalized and relevant information to employees through their work tech will become even more important than ever this year.”

Companies need to adapt to the need of employees, and if 2021 has taught HR leaders anything, it’s that this change can be a bumpy road.