Benefex and Benify merge, creating Benifex to boost employee experience globally

Benefex and Benify have come together to become one company, Benifex, in a bid to achieve the shared mission of improving employees lives by providing in-demand and enjoyable experiences. 

The merger will allow the combined business to create a global platform across rewards and benefits while supporting over 3,000 organizations in more than 100 countries.

It has come just four months after Benify was acquired by Zellis Group, a portfolio company of funds advised by Apax Partners LLP.

In an exclusive conversation with Matt Macri-Waller, Founder and CEO, UNLEASH finds out more.

How the merger will improve employee experience

The merger will allow Benifex to seamlessly integrate with thousands of HR, payroll, and benefits platforms, aiming to empower customers with unique and actionable insights. 

Macri-Waller expresses that he is “incredibly excited” to share the updated brand and mission, and that the business is “honored to be trusted” by global organizations to deliver a “remarkable experience” to the five million people they employ.

“Our intelligent platform enables customers to deliver a truly personalized experience to employees, whilst providing actionable insight across millions of benefit enrolments,” Macri-Waller adds. 

“Remove administration, engage each employee, provide maximum choice, stay compliant – whatever your strategy, wherever in the world, we can help you build something as remarkable as your organization and people.”

AI has become an important focus for the company. Its AI-driven approach was designed to provide a more personalized touch to employee experience, by delivering tailored benefits that employees actually desire. 

We are doubling down on investment in AI and data to offer unparalleled personalization and choice,” Macri-Waller shares. “We have a huge opportunity to help customers solve more of their challenges, wherever they are in the world.”

Customers will also have access to smart assistance to gain extra support, while the AI-powered analytics will help leaders to make better informed decisions about rewards and benefits. 

Concluding, Macri-Waller says: “Driven by an unrelenting focus on employee experience, we’re working with our customers to build the future of employee reward and benefits.

“As we embark on this new journey, we remain committed to our mission of creating remarkable employee experiences.”