Deliveroo rebrands arm focused on employee benefits

The pandemic saw many shifts in how businesses operate.

The ‘Great Resignation’ has seen employees reconsider the benefits they receive from work and leave jobs, staff shortages have been seen across many industries. In an effort to retain and attract staff, many companies have reconsidered the benefits that they offer, including around free lunches.

This focus has been reflected in the success of Deliveroo’s corporate division that enables clients to give people free food deliveries. The division has seen a 165% in gross transaction value (GTV) in the second quarter of the year and, as a result, will now rebrand as Deliveroo for Work.

Deliveroo for Work will also launch a new feature that enables companies to offer their employees unlimited free delivery on personal Deliveroo orders. Additionally, a continuous selling point of the offering has been its ability to provide meals to remote teams throughout the pandemic.

Speaking about the rebrand in a press release, Deliveroo stated that as companies “look to recover post-pandemic, ensuring staff feel connected, rewarded and productive has never been more important.

“Through Deliveroo for Work, companies can offer their employees a huge range of benefits, from e-gift cards and treats from work, to tasty team lunches.”

Juan Diego Farah, Global Head of Deliveroo for Work, added: “We see ourselves playing an important role in helping businesses bring their teams together as flexible working becomes all the more normal.”

Improving employee experience

Free meals are not the only benefit that companies are looking to better engage employees in the current and future of work.

In fact, the likes of Amazon, Target, and Walmart are offering plans to cover the education costs of their staff on the ground.

Equally, Microsoft has invested in learning programs to develop its staff and upskill those who have stayed with the company.

Elsewhere, companies have looked into how they can engage employees with new benefits. This has been prompted by increased competition in a market that is seeing shortages of skilled staff. In fact, software like Benefex has focused on rewarding employees who hit targets and allowing managers to comment on success in a simple platform.

There are also efforts to communicate better with remote staff to keep them engaged. This can be done through communication applications like WhatsApp, Teams, and Zoom as well as through company-wide virtual events.

As many industries look to hybrid working, it is clear that a compromise between the office and remote work needs to be reached. This will undoubtedly encourage the further development of applications and schemes to engage employees.

While there is no specific way to improve the experience of employees, some may bank on a free lunch as a start.