Voice Your Way to Top Talent: Recruitment for the Digital-Native Workforce
With more jobs and fewer workers today, it’s harder than ever to cut through the digital noise and reach the right candidates.
Positioning yourself as an employer of choice, with technology front and center to provide personalized, seamless candidate experiences to match the expectations of your prospective talent pool, (whilst not breaking the bank or needing more resources) sounds like a really tough ask.
With the ongoing talent shortage in many industries, and candidate behaviors, needs and mindsets shifting, there's certainly a requirement for talent acquisition to shake things up.
In this exclusive webinar, hosted in partnership with UNLEASH Startup Award 2023 winners Talk’n’Job, Isabelle Rodriguez, Talent Acquisition Manager at UHS, and Karoline Bierlich, Head of Communications and Corporate Development at Talk’n’Job, explored how the two firms worked in partnership to resolve the hiring issues UHS was experiencing for entry-level positions.
As Rodriguez explained, UHS targeted several key problem areas within its existing talent acquisition process – applicant experience, time-to-hire, and high volumes of low-quality applicants coming from third-party recruiters.
The high volume of applicants was also placing significant pressure on hiring time and costs, meaning applicants could not be processed quickly enough and many were dropping out of the process.
Added to this was a high number of candidates who required visas to work for the NHS, something that the employer does not provide for entry-level jobs.
“All of those candidates have to be verified on some level. We have to make sure that they’ve got the basic skills to do the job,” Rodriguez added.
The resolution
To address these issues, UHS worked with Talk’n’Job to implement the start-up’s voice-based chat application solution to simplify and streamline its recruitment processes.
A big part of the initial work was for UHS to rework job descriptions to bring candidate classifications into line with its questions, making them more simplified and easier to understand, meaning the ATS was circumvented but still within its compliance requirements.
“We had to manually create a work around for that, and that’s what we wanted because we knew what we were up against. We were not in a funding position to completely change our ATS. So Talk’n’Job were able to work with us on that.”
Isabelle Rodriguez, Talent Acquisition Manager at UHS
The results
The results of implementing Talk’n’Job’s solution at UHS were clear to see – as Rodriguez put it: “The numbers speak for themselves.”
Application-to-conversation rate rose from 28% using traditional job platforms and 5% using social media to 74% with Talk’n’Job.
Meanwhile, UHS hiring managers recorded a 33% increase in engagement, compared with candidates that were processed through the internal ATS.
There were also significant cost reductions involved – cost per hire was cut from £220 to just £31 – which Rodriguez commented makes a “huge difference”, particularly as this is public money.
Key takeaways:
“It’s not about how many candidates you can get, it’s about how many candidates you can get all the way to the end of the line.” Isabelle Rodriguez
“You have to leverage authentic communication channels to engage with digital-native talent and by using these tools recruiters can build a stronger connection with those top talents.” Karoline Bierlich
Watch the full session now to discover the details around this project from partner choice to implementation, lessons learned and everything in between!
UNLEASH is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP or SHRM-SCP recertification.