Elements rebrands to Atlas with new employee experience platform

It’s not often that a well-known HR platform rebrands itself, but this is exactly what Elements Global Services has done. The employer of record (EOR) organization will now be known as Atlas.

Alongside this change comes significant alterations to the company’s offering. The company has launched its software as a service (SaaS) experience management platform. The goal of this platform is to streamline operations for globally distributed workforces.

A key component of the platform is its ability to plug into existing operating systems and offer an improved experience for employers and their distributed talent. With a focus on remote talent in mind, Atlas appears to be a fitting rebrand.

Rick Hammell, founder and CEO of Atlas, commented on the news: “My intent in starting Elements was to simplify our customers’ ability to expand globally, allowing companies to compete in the global market without brick-and-mortar investments.

“Elements was the birth of a movement. Today, we’re proud to unveil Atlas as our next evolution – a global technology solution that is supported by experts and redefining the market with a single platform built to provide the best human experience.”

Hammell added: “Our fundamental mission and vision have not changed. We exist to provide opportunity across borders and cultures, and we have now just made the world a little smaller for everyone to equally compete and more easily navigate.”

Talent management in the new world of work

Of course, a talent management tool that enables remote work is not a unique concept. After all, companies like Remote, Veremark, and Globalization Partners have thrived in this environment over the pandemic.

With this competition in mind, Atlas will need to make a significant impression to differentiate itself.

Adil Shabbir, chief technology officer at Atlas, discussed what he believes makes the platform special: “It enables companies to manage people and data all within one platform, which leads to smarter business decisions and better employee experiences.

“In addition to the core functionality that enables quick and compliant onboarding and payroll administration, our customers use the insights within Atlas to understand local market conditions, predict the impact of ever-changing regulations and laws, and assess opportunities and challenges associated with their global workforce.”

Remote hiring and compliance are difficult tasks. Fortunately, technology is at hand to help businesses in a globalized world of work.