ServiceNow unveils digital transformation feature ‘Impact’

Digital transformations have become vital as companies adapt to the new realities of working life in the pandemic. In fact, the International Data Corporation (IDC) believes that organizations have invested $3 trillion in digital transformation initiatives in the past three years.  

However, not every project has been a success and the IDC estimated that half of these transformation projects fail. As a result of these costly losses, many are still looking to ensure they carry out essential tech changes in better ways.

ServiceNow has now unveiled a new tool that is specifically intended to help organizations change with the expectations of workers. The product is called ServiceNow Impact.

ServiceNow CEO Bill McDermot explained the inspiration behind the product: “You can only improve what you can measure. Leaders need a command center to navigate the fully connected world. ServiceNow’s platform provides a single pane of glass to enable next-generation business models.

“ServiceNow Impact is an intuitive, consumer-grade mobile application that visualizes the value from transformation investments in real-time. Its impressive global demand proves nothing like this has ever been delivered in enterprise software.”

How does ServiceNow Impact work?

ServiceNow has highlighted three key features in Impact.

This includes the ability to personalize digital transformations by using industry benchmarks, real-time tracking and AI-curated content. Through these benchmarks, companies will be able to highlight the success or difficulties of a project.

ServiceNow Impact will also help to align strategy with business outcomes to improve results by giving guidance and proactive tools that can prevent issues. Additionally, internal expertise will be offered to give tailored training and coaching on new projects.

This new offering has been well-received by the likes of  David Kline, CTO at NewsCorp, who commented: “Our investment in enterprise workflow technology is key to digitizing operations and enabling transformation across the business and HR service centers.

“ServiceNow Impact is helping us integrate and accelerate solutions to ensure greater flexibility and coordination across teams. With innovative and personalized technology, we are evolving these fundamental components of our operations to ultimately empower better employee experiences and customer engagement.”

Additionally, Sesh Tirumala, CIO at Anaplan, said: “Delivering a stellar employee experience is paramount. ServiceNow Impact provides tailored support and strategic guidance to align our global technology organization’s priorities to the ServiceNow technology we’re using. It’s helping us achieve our strategy and maximizing the value of our investment.

“With Impact, we’re excited to develop a strategic roadmap leveraging ServiceNow as part of our customer experience support to help us further scale and elevate our customer-first vision.”

Whether other customers will need ServiceNow Impact remains to be seen, but it is evident that the feature is bringing value to some existing customers.