Startup Spotlight: Cync CEO on using technology for better synchronized teams
In the July edition of the Startup Spotlight series, UNLEASH speaks to Cync Chief Executive Officer, Benjamin Visser, about its goal to bring AI-enabled insights to cultural workforce analytics.
Welcome to the latest edition of the Startup Spotlight series from UNLEASH.
Each month we shine a light on an exciting startup in the HR technology space and find out how they aim to reshape the HR technology landscape.
This month we speak to Cync about building tools for better working cultures and team dynamics.
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Established in July 2021, Cync is on a mission to bring AI-enabled insights to cultural workforce analytics. The Berlin-based startup counts Searchtalent, Deichmann, and Vodafone among its clients.
To date, the startup has raised approximately €500,000 in funding from investors including Integra GmbH, allygatr, and some Business Angels.
John Brazier: What is Cync’s USP? What makes your proposition special?
Ben Visser: Cync’s one-of-a-kind selling point is its AI-driven, scientifically proven assessments that offer in-depth insights into team culture and values.
This is great news for HR professionals, as it means they can make better hiring decisions and optimize team performance.
JB: How are you trying to change the world?
BV: Cync is on a mission to revolutionize the HR industry.
We’re offering tools that ensure better cultural fit and enhance team dynamics, leading to increased productivity and reduced turnover.
JB: What is your key message to HR leaders?
BV: Cync guarantees that teams are in sync with each other and with the company’s culture.
This empowers hiring managers to make better decisions and build stronger teams, which in turn drives business success.
JB: What are the next strategic goals for Cync?
BV: Cync has some very exciting plans.
We plan to expand the integration capabilities with various HRIS, ATS, and CRM systems and increase their global reach to provide more organizations with their culture analytics solutions.
JB: What one trend will be top of mind for HR leaders in the next 12 months?
BV: The top trend for HR leaders will likely be the focus on improving workplace culture and ensuring that new hires fit well within existing teams to maintain high engagement and productivity – and it will be fascinating months.
UNLEASH Startup | Spotlight is a monthly Editorial interview series where we speak to and profile the best and brightest technology startups the HR world has to offer. Want to feature in the series? Get in touch with john@unleash.ai to find out more.
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John Brazier is an experienced and award-winning B2B journalist and editor, with a strong track record of hosting conferences, webinars, roundtables and video products. He has a keen interest in emerging technologies within the HR space, as well as wellbeing and employee experience topics. Prior to joining UNLEASH, John both led and wrote for various global and domestic financial services publications, including COVER Magazine, The TRADE, and WatersTechnology.
Get in touch via email: john@unleash.ai
