TikTok has launched a pilot programme that will enable US job seekers to create and submit video CVs for potential employers to review.
Called ‘TikTok Resumes,’ the new service already houses jobs from well-known brands including Target, WWE, Shopify, Chipotle, Contra, and Movers+Shakers,
TikTok says “career and job-related creative content” on its platform has risen over the past year.
By using TikTok in this way, HR and recruitment professionals could attract more Gen Z talent in the aftermath of the pandemic.
Nick Tran, global head of marketing at TikTok, said: “TikTok Resumes is officially open and accepting TikTok video resumes. We’re humbled to be able to partner with some of the world’s most admired and emerging brands as we pilot a new way for job seekers to showcase their experiences and skillsets in creative and authentic ways. #CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery.”
Research suggests the talent market is heating up. There’s talk of labor shortages and the so-called resignation wave threatens many employers looking to retain talent in the future of work.
Additionally, government data cited by Ebn, suggest there’s an incoming demographic shift that would warrant a change in strategy for many HR leaders looking to attract the younger generation.
Currently, 65 million members of Gen Z account for more than 20% of the US population. This figure is expected to rise to 30% of the workforce by 2030.
Sign up to the UNLEASH Newsletter
Get the Editor’s picks of the week delivered straight to your inbox!
