Salesforce CMO Sarah Franklin to join Lattice as CEO

People success platform Lattice’s co-founder and CEO Jack Altman has announced he is stepping away from the top job after eight years.

He will transition into the executive chairman role from January, and his successor will be Sarah Franklin, president and chief marketing officer at Salesforce.

Talking about the appointment, Altman wrote in a blog post: “I’m a huge believer that we can only become world-class at our work when we love it to such a degree that it hardly feels like work.

“And the simple truth is that for the next stage of growth, Lattice deserves someone who loves the type of work required of a CEO of a company of many hundreds of people.”

For Altman, Franklin is the perfect person to support Lattice now and into the future.

He adds: “We have a leadership team that inspires me every day; and we now have an incoming CEO in Sarah who has the ability, tenacity, and drive to create a re-founding moment and take Lattice to the next level.”

Altman concludes: “I look forward to the new heights we’ll reach together with Sarah at the helm.”

From Salesforce to Lattice

This will be a big shift for Franklin, who has been at Salesforce for 16 years.

Starting as director of product platform marketing, then moving through the ranks and becoming  senior vice-president, then executive vice-president and general manager, ending up as president and CMO in January 2021.

Franklin was recently listed by Forbes as one of the world’s most influential CMOs – she wrote on LinkedIn; “honored, humbled, & beyond proud to achieve this together with the incredible work of Salesforce marketing team and #Trailblazers”.

Writing on LinkedIn, Altman shared:

The future looks bright for Lattice; it has 5,000 customers globally, including Gusto, Slack, Hello Fresh and Monzo. Plus the HR tech company has just “built a brand new HRIS that early adopters are excitedly implementing”.

Altman added: “Lattice is bigger than any one person; it has a life all its own and I’m so proud.

“Building Lattice and working with each of you has been the greatest privilege of my career.”

Watch this space.