Recruitment advertising continues to evolve as new technologies and access to data allow for improved targeting.
Effective recruitment messaging recognizes the nature of work today.
This guide from Appcast will help you develop a first-class recruitment advertising strategy.
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Do you have your recruitment advertising strategy down pat? Read on for some key insights into understanding and improving in the new world of work.
Talent acquisition is a difficult task. And recruitment advertising – just one piece of the puzzle – is a crucial piece. But there isn’t a ‘one size fits all’ methodology for success. So, where do you begin?
Recruitment advertising encompasses all communication that a hiring organization uses to generate candidate interest. This includes copy and other media shared at career sites; posts and videos on social channels; print ads; print brochures; out-of-home (OOH) advertising, such as billboards and ads on bus stop shelters; radio and television spots; candidate correspondence — and, of course, job postings, which are the primary focus of this guide.
Effective advertising messaging is driven by the intersection of two points of view: those of the seller and buyer. In recruitment advertising messaging, the sellers are the hiring organization and the buyers are the candidate.
This guide from Appcast will help you develop a recruitment advertising strategy or hone your existing one. There’s no time like the present to up your game. The candidates you seek are out there—you just need to find them before someone else does.
