Ryan Batty, VP of Employer Marketing, tells UNLEASH why quality workplace wellbeing is more important than ever – and it can be a differentiator for many organizations in a crowded marketplace.
Indeed’s Ryan Batty finds time at a packed UNLEASH America 2023 to get five minutes with editor Jon Kennard to discuss their new Work Wellbeing Score initiative.
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What’s the Workplace Wellbeing score?
Ryan Batty: Ultimately, our purpose is to help people find jobs. And we believe that Indeed, behind that purpose is something bigger, which is if people find better work that leads to better lives. And better work often means feeling engaged at work and feeling that you have well being well being at work leads to well being in life, and you can thrive.
And we think that’s really important to find wellbeing at work. And so four years ago, we set out to work with Oxford University, and their Wellbeing Research Center to truly understand the business impact of wellbeing. So we can not only help job seekers find jobs that help them thrive, find jobs that have give them wellbeing, but also help employers understand it and offer it.
What we’ve done over the last three years is a ton of research and released the world’s largest dataset on work wellbeing and built, offering on top of that. So that is the work wellbeing score, which we just announced today.
And essentially what it says is, how do employees at your organization feel across the four key areas the four outcomes of work wellbeing, happiness, satisfaction, manageable stress and purpose at work? And those four criteria determine a company’s work wellbeing score.
And why does it matter? If you’re trying to attract talent in this environment, where it’s so hard to find quality talent right now, if you have a higher work wellbeing score, as indicated by your employees who take a survey, you’re more likely to draw on great talent who wants to work for your organization. And as an employer, you have a better sense of how your employees are feeling across the 11 indicators of work wellbeing. So we just rolled that out.
Today, we’re getting a lot of traffic over here to the indeed booth to look up your work wellbeing score, which you can find on your company page on Indeed. So we’re really excited to be launching that today.
Evolving to the changing needs of employers
It is a very competitive market we’re in. Indeed has been in this industry for 18 years. And one of the biggest things we’ve been doing this year is a shift from being a well known job platform, or job site to being a matching and hiring platform. That’s a big shift for us. It’s a transformation we’ll be going through this entire year.
And really, what it means is we just want to do our best to live up to our values of paying for performance, and connecting great job seekers to great jobs as fast as possible.
Quality of talent is one of the biggest issues we hear today from employers, finding great talent for their jobs and speed to hire.
So those are two big things we want to address through finding much better matches on our platform, and helping automate some of the hiring processes.
And ultimately, we believe we’ll be so good at this. They’re actually shifting the way we’re monetizing or shifting the way that we’ll have our customers pay us which is paying for value, which we believe is not a click, but it’s more of an application further down, because that is going to signal greater relevance, greater intent. And so we’re working hard on that shifting to a model where customers have more opportunities in ways they want to pay for value, pay for clicks, pay for applications or even starting applications. It’s a big conversation.
We’re having customers here at UNLEASH; it’s something we’re really excited about as we look forward to more matching updates in the months ahead.
