Established in January 2023, Adelaide-based Outhire is on a mission to enable authentic employee video stories for talent acquisition. The startup counts Immutable, Anglicare, and Trellis among its clients.

To date, Outhire has raised $330,000 in funding from investors Black Nova VC and Skalata VC, and is advised by Chad Sowash, Joel Cheeseman, and Kris Clelland.

UNLEASH speaks to Outhire Co-Founder Matt Bauer about the startup’s mission and thoughts ahead of UNLEASH America 2024.

Q: What is Outhire’s USP? How are you changing the world for HR leaders?

Outhire revolutionizes talent attraction by streamlining the creation and promotion of employer brand content.

Our platform empowers companies to harness authentic employee video stories, simplifying content planning and enabling targeted, programmatic launches across popular social media platforms like Instagram, Facebook, and TikTok.

This approach enhances visibility and appeal to potential hires, transforming how companies build and project their employer brands.

Q: What do you see as top of mind for HR leaders this year?

HR leaders are primarily focused on three key areas: Attracting and retaining top talent, ensuring cultural alignment with potential hires, and achieving these goals cost-effectively.

In today’s competitive job market, developing strategies that address these aspects efficiently is crucial for HR success.

Q: What are you expecting to get from UNLEASH America 2024?

UNLEASH America 2024 represents a major opportunity for us, being one of the key gatherings of global HR leaders.

Traveling from Australia, we aim to connect directly with these leaders to better understand and address the specific HR challenges they face this year, gaining insights that will guide our strategic direction and product development.

Q: What are you most looking forward to hearing more about at the event?

We are eager to explore the latest trends and challenges in executing employer brand initiatives.

My team and I look forward to engaging with HR leaders to learn about their current practices and the obstacles they encounter in enhancing their employer brands.

UNLEASH America 2024: Joining us?

If you already have your ticket and want to get THE definitive guide to the UNLEASH America 2024 experience from our Founder & CEO Marc Coleman click here.

Worried about feeling the FOMO? It’s not too late to grab a ticket and join us in beautiful Las Vegas May 7-9.