Luciana led Employee Experience at HP until April 2022. In this role, she oversaw HP’s culture, employee communications, engagement, social impact, change management, and employer brand. With 25+ years of experience, Luciana specializes in helping corporate leaders achieve business results by driving culture and engaging employees with the company, their colleagues, and their work through effective programs and communications. Luciana has led both internal and external communications teams. Prior to joining HP in 2015, Luciana spent four years at Apple. Before that, she was at PricewaterhouseCoopers (PwC). Luciana began her career at Sapient. She consulted for MIT, Merck, and Manulife, among other clients. Luciana has twice received the prestigious International Association of Business Communicators’ Gold Quill Award. She has a BA in English and Anthropology from Amherst College and an MBA from Boston University, both with high honors.
