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HR Evolution
October 17th '24 / 11:15 AM to 11:45 AM CEST

Achieving Success Through a Serendipity-Based Culture

Case Study

How can companies succeed when logic is no longer sufficient?

Somewhat counterintuitively, chances of success actually decrease when we rely on logic to predict what you should do to succeed. If the pathway to success is logical, everyone can find it and whatever advantage is created will be eliminated. The only way to succeed is to do things that are both different and unexpected. This requires a culture that favors serendipity.

Speaker
Jérôme Barthélemy
Professor of Strategy and Management
ESSEC Business School
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In this masterclass, I introduce a five-step playbook that organizations can use to become more innovative through the strategic use of serendipity.  It includes:

  • Acting rather than analyzing,
  • Running as many experiments as possible,
  • Keeping your eyes open to surprises,
  • Spotting the potential in surprises and
  • Transforming surprises into opportunities.
See the 2024 Agenda
See the 2024 Agenda
Speaker
Jérôme Barthélemy
Professor of Strategy and Management
ESSEC Business School
Read more