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Stage 3: HR Tech Europe
October 17th '24 / 11:15 AM to 11:45 AM CEST

Brewing Innovation: How HEINEKEN is Bridging HR Opportunities with Tech Innovation

Fireside
Speaker
Head of Global Digital HR Transformation
The HEINEKEN Company
Moderator
Head of Strategy & Principal Analyst
Aptitude Research

HEINEKEN, the most international brewer with over 90,000 employees and 70 operating companies, embarked on a journey to revolutionize its HR technology strategy. Faced with the challenge of managing fragmented HR systems, HEINEKEN not only streamlined its internal operations but realized that innovation couldn’t stop there. They launched the HEINEKEN  Brewhouse initiative, an open innovation program designed to bring fresh perspectives and real-world solutions to their HR challenges.

In this session, you’ll discover how the HEINEKEN Brewhouse acts as a catalyst for change, bridging cutting-edge startups with global HR needs. The winning ideas have the chance to scale across HEINEKENs global operations, offering solutions to real-world HR challenges.

Join this session to explore:

  • How engaging startups and leveraging external innovation can fill gaps in HR tech, even within large global organizations.
  • How HEINEKEN built an innovation ecosystem, fostering long-term partnerships with tech players and nurturing promising startups to stay ahead of the curve.
  • Insights from the HEINEKEN Brewhouse initiative that you can apply to drive HR innovation and foster a culture of problem-solving within your own organization.
Speaker
Head of Global Digital HR Transformation
The HEINEKEN Company
Moderator
Head of Strategy & Principal Analyst
Aptitude Research