Press, Analysts & Media
Cover the story of work as it happens
UNLEASH is where the HR world meets and where the biggest conversations in work, AI, technology, talent and workforce transformation come together in one place.
Press & Analyst Registration
All press, media and industry analyst representatives who plan to attend UNLEASH 2026 must register their interest in advance.
Approved press, media and analyst passes are free of charge for authorised representatives covering HR, work, business, technology, AI, leadership, enterprise transformation and related industries.
Applications are reviewed by the UNLEASH team. Approval is not automatic and may require proof of credentials.
Why Attend as Press or Media
Where the story of work comes together
UNLEASH 2026 brings together the people shaping the next era of work: CHROs, CIOs, founders, investors, analysts, operators, technology leaders and global employers.
Across three days in Paris, press and media have access to the ideas, launches, interviews and market signals defining the year ahead.
This is where work, humans and AI are being debated, tested and decided.
What press can cover
- Major HR and workforce transformation
- AI and automation in the enterprise
- New product launches and announcements
- CHRO and C-suite perspectives
- Startup and investor activity
- Future of work policy, culture and leadership
- Workforce technology and market trends
Analyst Access
For industry analysts
UNLEASH welcomes recognised industry analysts covering HR, workforce technology, enterprise transformation, AI, talent, skills, learning, culture, rewards and the future of work.
Analysts attending UNLEASH can connect with the companies, buyers and leaders shaping the market in real time.
Approved analysts may be considered for briefings, roundtables, exhibitor meetings and selected programme access.
Media Access
What accredited media can access
Approved press and media representatives may receive access to:
- Conference sessions and keynotes
- Press briefings
- Interview opportunities
- Exhibitor announcements
- Startup showcases
- Media workspace where available
- Press materials and event updates
- Selected networking opportunities
Access to some closed-door, invitation-only or private programmes may be restricted.
Exhibitor PR Opportunities
UNLEASH gives exhibitors and sponsors the opportunity to put their announcements in front of the press, analysts, buyers and leaders attending the event.
Whether you are launching a product, announcing a partnership, releasing research or hosting a media moment, the UNLEASH team can help route the opportunity to the right channels.
Opportunities may include
- Press briefing submissions
- Booth event promotion
- Product launch visibility
- Interview opportunities
- Media kit hosting or links
- Startup announcement support
- Analyst briefing requests
- Content creator introductions where relevant
Press briefings and announcements
Sponsors and exhibitors planning announcements at UNLEASH 2026 should submit details in advance so the team can review opportunities for inclusion in event communications, media schedules and relevant press activity.
Examples include:
- Product launches
- New research
- Funding announcements
- Partnership announcements
- Customer stories
- Executive briefings
- Live demos
- Booth events
Submissions should be clear, timely and relevant to the UNLEASH audience.
Media Kits
Exhibitors are encouraged to prepare a media kit before arriving in Paris.
A strong media kit should include:
- Company boilerplate
- Press contact
- Executive bios
- Product or announcement summary
- High-resolution logos
- Approved images
- Relevant research or data
- Customer proof points where available
- Links to demos or videos
- Embargo details if applicable
Keep it clear. Keep it useful. Make it easy for press and analysts to understand why the story matters now.
Media Credentials
Credentials required
All press, media and analyst representatives must apply in advance and may be asked to provide evidence of current professional credentials.
Accepted credentials may include:
- Recent bylined articles
- Publication profile
- Analyst firm profile
- Editor or producer confirmation
- Company media credentials
- Relevant industry coverage
- Official press ID where applicable
UNLEASH reserves the right to approve or decline applications at its discretion.
How to Work With Media at UNLEASH
Make the story easy to cover
The best media outreach is targeted, relevant and concise.
DO
- Understand what the journalist or analyst covers before reaching out.
- Keep your message short and specific.
- Explain why the announcement matters now.
- Offer access to a spokesperson or customer where possible.
- Include clear links to supporting materials.
- Respect embargoes and deadlines.
DO NOT
- Send the same generic pitch to everyone.
- Over-message the same contact.
- Lead with product language only.
- Hide the actual news.
- Send large attachments without context.
- Ignore what the journalist or analyst actually covers.
For press, media, analyst or exhibitor PR questions, please contact the UNLEASH media team.
Be in Paris when the story happens
UNLEASH 2026 brings together the HR world, the companies shaping it and the leaders deciding what comes next on skills, jobs, tech, leadership and more.
For press, media and analysts, this is where the story of work becomes visible.